Where do good ideas come from? With today’s innovation imperative for all organisations, it’s important to understand where good ideas come from, and how to turn them into reality. Opportunities are often identified when recognising or anticipating gaps in the market. Employees are not only experts in their specific functions, but also have an insider view of their organisations and trends in their industries. This advantage can be capitalised by fostering intrapreneurship.
For active innovation and intrapreneurship to happen, a few key steps are required to increase the chances of ideas turning into reality successfully:
- Training to recognise what opportunities look like, and basic understanding of business and financial models (ultimately the idea needs to pay off to be sustainable)
- Inspiring courage and incentivising action (through authentic leadership, a constructive culture of learning from trying things out, resources)
- Room for active learning to figure out what works (from experiments to validate assumptions of the idea, reducing uncertainties)
- The resources to build momentum, a team and scaling (time, coaching, resources, marketing)
- Continued improvements, sharing the progress and learnings to inspire others to follow and be active
To learn from the practical experience from experts who look at Corporate Innovation, Collaboration, Acceleration and Venture Capital through a different lens, the Corporate Startup Summit offers a fantastic opportunity!
It’ll take place on 27 and 28 November 2018 at Kraftwerk, in Zurich, bringing together international speakers and attendees for an exchange on best practices. It’ll focus on pushing the boundaries of Corporate Innovation, Acceleration & Intrapreneurship.
Key programme highlights
- Keynote by Professor Solomon Darwin, Director of the Center for Corporate Innovation @UC Berkeley-Haas School of Business on Expanding your markets through open innovation
- Keynote by Roger Wüthrich-Hasenböhler, Chief Digital Officer @Swisscom in a fireside chat with Dr Stefan Schöbi Same same but different? An overview of Swisscom’s Innovation Landscape
- Inspiring panels and best practice slams
- Corporate-Startup (Intrapreneurship) Award Ceremony in 4 categories
In addition, you can meet Laura Erickson, Head of Innovation & Sustainability at swissnex San Francisco, to discuss Open Innovation and the 2nd edition of the SAFT programme (a cross-sector open innovation program connecting industry and startups to accelerate the development of sustainable products and services).
Places are limited; you can book your ticket here.
We look forward to an inspiring and exciting exchange with you at this year’s Corporate Startup Summit!