digitalswitzerland is the independent voice for digital transformation in Switzerland. As an umbrella organisation with over 120 members in business, science, and civil society, digitalswitzerland unites actors from all sectors to further extend Switzerland’s position as a leading digital nation.
digitalswitzerland focuses on cross-sector, core digital issues, and complements the work of sector-specific associations.
Driven by business and sciences, digitalswitzerland works to create favourable framework conditions to enable the full potential of digital technologies within Switzerland’s federalist system.
The initiative was founded in 2015 under the name DigitalZurich2025 by Marc Walder, CEO of Ringier, and a founding committee of 15 members with the aim to position the greater Zurich area as an attractive place for digital startups, organisations and talents. Recognising that digital transformation requires a nationwide effort, the initiative expanded its scope in 2016 and was hence renamed to digitalswitzerland.
A major milestone occurred in October 2020, when digitalswitzerland merged with ICTswitzerland, the umbrella association for the digital economy, combining the strength of both organisations and creating a single, powerful voice for digitalisation in Switzerland.
Today, digitalswitzerland, led by President Andreas Meyer and CEO Franziska Barmettler, connects over 120 organisations. It acts as an orchestrator, bringing together the economy, public sector, and academia to ensure Switzerland remains resilient, competitive, and innovative in a rapidly changing digital world
Here you can find our logo in multiple formats.
Here you will find our latest press releases.
For the eighth time, digitalswitzerland together with BILANZ, Handelszeitung, PME, are honoring one hundred individuals who are significantly shaping digital Switzerland. Tonight, for the first time, they will be celebrated as the “Digital Shapers 2026” at a major gala event.
The hype surrounding artificial intelligence is increasingly giving way to questions about its practical adoption. To support Swiss SMEs in turning their initial AI experiments into successful business cases, digitalswitzerland and Implement Consulting Group are publishing a practical handbook on AI adoption as part of an AI Flagship Event in Zurich.
Public and economic acceptance is a key success factor for the new government e-ID. At today's annual participation meeting, digitalswitzerland was awarded the "swiyu Ambassador" label by the Federal Office of Justice (FOJ) as the first organisation in Switzerland. "swiyu" is the official brand name of the future government e-ID. At the same time, digitalswitzerland and DIDAS are signing a new cooperation agreement and joining forces to promote the ecosystem via a launchpad.
A study commissioned by Google and digitalswitzerland and conducted by the Implement Consulting Group shows that Switzerland has an annual AI innovation potential of around CHF 15 billion through the use of artificial intelligence (AI) in research, development and innovation processes. The key findings of the study were presented today in Davos in the context of this year's WEF focus on "How can we deploy innovation at scale and responsibly?"
Zug, October 29, 2025 – The study «SME Cybersecurity 2025» shows that despite the unchanged and persistently high level of cyber threats, Swiss SMEs’ confidence in their own protection is declining sharply. Only two out of five companies feel well prepared for an attack – last year it was still more than half. Almost one in five SMEs even feels poorly protected. Despite this uncertainty, cybersecurity continues to lose priority – and the willingness to invest has fallen again.
The “yes” to the state e-ID is a milestone in Switzerland’s digital transformation. This paves the way for simple, secure and voluntary identification in everyday digital life. In its second attempt, the proposal, supported by a broad alliance of politicians, businesses and civil society, has won over voters. As part of the “Alliance for e-ID”, digitalswitzerland is delighted with the result of this vote and is now focusing its efforts on the rapid implementation of the first use cases.
A broad alliance is committed to the new electronic identity (e-ID) and is launching a call for participation in its campaign. The alliance is currently being formed and aims to publicise the great popularity of the secure government e-ID.
Switzerland reached 2nd place in IMD’s World Digital Competitiveness Ranking 2024, excelling in knowledge, technology, and readiness. Key challenges remain: e-ID, e-patient record, and building digital trust.
As part of the 77th Locarno Film Festival, digitalswitzerland organised an event on the topic of artificial intelligence with a focus on Switzerland, technology in art and the power of collaboration between regions.
At digitalswitzerland’s General Assembly, AI’s role as the next step in digitalisation was underlined. Andreas Meyer was elected President, and Franziska Barmettler will become CEO in November 2024.
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