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Latest news & updates

Explore the latest news and updates from digitalswitzerland. From political statements and event recaps to white papers, surveys and press clippings – you’ll find our latest activities here.

digitalswitzerland launches AI playbook for SMEs

The hype surrounding artificial intelligence is increasingly giving way to questions about its practical adoption. To support Swiss SMEs in turning their initial AI experiments into successful business cases, digitalswitzerland and Implement Consulting Group are publishing a practical handbook on AI adoption as part of an AI Flagship Event in Zurich.

digitalswitzerland becomes the first organisation to be named a "swiyu ambassador" in the Swiss e-ID ecosystem

Public and economic acceptance is a key success factor for the new government e-ID. At today's annual participation meeting, digitalswitzerland was awarded the "swiyu Ambassador" label by the Federal Office of Justice (FOJ) as the first organisation in Switzerland. "swiyu" is the official brand name of the future government e-ID. At the same time, digitalswitzerland and DIDAS are signing a new cooperation agreement and joining forces to promote the ecosystem via a launchpad.

Switzerland to Host the Global AI Summit 2027 in Geneva

Switzerland will host the next Global Summit on AI in Geneva in 2027. This was announced by the President of the Swiss Confederation, Guy Parmelin, today in New Delhi at the AI Impact Summit in the presence of Indian Prime Minister Narendra Modi. This decision strengthens Switzerland’s position to actively contribute to advancing the global dialogue on AI.

From AI Potential to Public Value: Switzerland’s Digital Agenda at Davos 2026

On 20 January 2026, digitalswitzerland hosted four high-profile events on the occasion of the World Economic Forum in Davos. From a morning discussion on Switzerland’s AI innovation potential and digital infrastructure, to an expert exchange on geopolitics and cybersecurity, a lunch session on global AI governance, and concluding with an afternoon focused on AI literacy and the future of work, the day highlighted Switzerland’s approach to scaling artificial intelligence responsibly.

Accelerating AI Innovation Could Unlock an Annual CHF 15 Billion Economic Boost for Switzerland

A study commissioned by Google and digitalswitzerland and conducted by the Implement Consulting Group shows that Switzerland has an annual AI innovation potential of around CHF 15 billion through the use of artificial intelligence (AI) in research, development and innovation processes. The key findings of the study were presented today in Davos in the context of this year's WEF focus on "How can we deploy innovation at scale and responsibly?"

Accelerating innovation in Switzerland with AI

Artificial intelligence has the potential to significantly strengthen Switzerland’s innovation capacity. According to a new study commissioned by digitalswitzerland and Google, the use of AI in innovation alone could generate up to CHF 15 billion in additional economic value.

Media Spotlight: Study on AI Potential in Switzerland

Leading Swiss media are highlighting the findings of our newly released AI study with Google. Following its publication, the study has attracted significant attention for its insights into AI’s potential to accelerate research, medical innovation and economic growth in Switzerland.

Defining the AI Agenda: Our Roadmap for Davos

In one week, the global spotlight turns to Davos. The stakes for digital leadership have never been higher, and Switzerland has a crucial role to play.

Focus on digital infrastructure and cybersecurity: the 2025 winter session

With the conclusion of the 2025 winter session, issues relating to digital infrastructure are moving further up the political agenda. Parliament has set the tone for a modern digital administration and economy.

Five Years of Digital Impact: How Adrian Bluhmky Helped Shape Campaigns Across WEF, CES, Digital Days and HerHACK

For 5+ years, Adrian Bluhmky and his team have been behind some of digitalswitzerland’s most impactful digital campaigns — from Swiss Digital Days to HerHACK. This spotlight highlights the strategies, stories, and results behind the partnership and future outlook.