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In partnership with Bilanz, Handelszeitung and PME, and supported by Innosuisse – the Swiss Innovation Agency, we are delighted to celebrate the 100 Digital Shapers who have made a huge contribution to Switzerland’s digital future. Read detailed interviews with all 100 Digital Shapers in the dedicated Bilanz publication.
We also spoke to a selection of winners to find out more about their fascinating work, what motivates them, their greatest challenges and more.
We extend our congratulations to all Digital Shapers 2023, and thank them for their efforts and continued resilience and visionary thinking.
This year, the following 10 categories covered:
1. The Spin-off Founders
Entrepreneurs who carve out their idea from a big organisation into a startup
2. The Incubators
People who help digital startups to grow – with money, advice and connections
3. The Internationalisers
Founders and advisors who help their startups to establish a foothold in foreign markets
4. The Nature Techies
People who use digital transformation in order to protect, and preserve nature
5. The Decentralisers
They distribute data around the world leveraging technologies like Web 3.0, distributed ledger, blockchain, cloud & Co.
6. The eMedics
People who use digital transformation to improve various aspects of wellbeing, health and medicine
7. The AI Generators
Masterminds of putting Artificial Intelligence to use
8. The eTeachers
Helping to educate the world using digital tools is their mission
9. The Mobilisers
People who transport mobility into the digital age
10. The Smarties
Experts in the Internet of things that make dumb devices smart
In partnership with BILANZ Wirtschaftsmagazin, HANDELSZEITUNG and PME, and supported by Innosuisse, digitalswitzerland is once again celebrating the 100 people changing the face of the Swiss digital landscape. Read the full interviews with all 100 Digital Shapers in the dedicated Bilanz issue.
We are pleased to introduce Digital Shapers 2023, a group of dedicated innovators who are committed to shaping a digital future that empowers us all. Their tireless efforts and passion serve as a driving force, inspiring their peers to redefine the limits of what is possible. We are delighted to support this annual campaign. We seized the opportunity to learn what drives these visionaries and are pleased to present some of the deserving winners!
Auréline and her team at Open Forest Protocol have developed scalable, open and transparent monitoring and financing tools to massively scale the restoration of nature and forests especially. These tools are, for instance, now being used by organisations and landowners in the Global South. Some of these landowners used to have no other choice than to deforest their land to get revenue. With Open Forest Protocol, they now have access to an alternative revenue stream based on reforestation and forest protection.
Q: What are you most excited about for digital innovation in 2023 and beyond?
A: “I’m genuinely excited about the potential of digital innovations such as remote sensing, AI, and blockchain in addressing climate change. These technologies offer game-changing transparency and can ensure that funds are directed efficiently to essential nature-based climate initiatives. By meticulously tracking progress and validating results, we are able to ensure utmost accountability and effectiveness. As our planet faces critical challenges, it’s really imperative that we leverage these innovations to scale our efforts, steering us towards a much needed, more sustainable and resilient world.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: “I think in the next 10 years, we’ll see a lot of pressure on humans to use digital innovation and tools to always become more efficient. Hopefully, we’ll be able to remember the irreplaceable value of physical interactions between us and how creative and skilled at problem-solving we are when we work together. I truly believe that balancing the efficiency of digital innovations with the nuances of human interaction will be key to creating a holistic, productive, and fulfilling work environment for us all.”
Péter completed his PhD in robotics in 2017, alongside co-founding ANYbotics. Through various roles, including now leading at the front as CEO, Peter is driving impact on a global scale at ANYbotics.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “Switzerland’s unique strength lies in blending its history of precision engineering with a strong push in software & AI, backed by our leading universities. This combination creates an ideal environment to transform AI into tangible products, like robotics, addressing pressing global challenges such as workforce shortages and sustainable production.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: “In the next 10 years, the most significant change will be how seamlessly we can interact with and use machines, all thanks to AI. It will be a huge shift, similar to the transition from typewriters to computers.”
As the CEO of Swissnex in San Francisco, Emilia Pasquier supports Swiss innovators, startups, artists, and academia in exploring or entering the US market by connecting them to key players in the San Francisco Bay Area. With a team of over ten Swiss and American professionals, her overarching goal is to connect Switzerland and the world in education, research, and innovation. Pasquier’s focus is to strengthen Switzerland’s position as a world-leading hotspot of innovation.
Q: If you could give your 16-year-old self one piece of advice (career or life), what would it be?
A: “If I could advise my 16-year-old self, I’d say: be wild, rebellious, and audacious. Embrace the uncharted paths, and don’t fear failure. The unconventional roads often lead to the most extraordinary destinations. Challenge the norms, strive for innovation, and don’t be afraid to step outside your comfort zone, as pushing the boundaries very seldom happens from within them. In both life and career, it’s these qualities that inspire change and drive success.”
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “Switzerland has the potential to make a profound impact on the digital innovation stage, particularly in the area of health, where we have established considerable knowledge through small and big corporates and are amongst the global leaders. Moreover, Switzerland can impact the space by becoming an international platform for crucial discussions around the ethical use of AI. Building upon the legacy of international Geneva, we can lead dialogues that shape responsible AI governance, thereby ensuring that technology evolves in harmony with human values and global standards.”
Silvio Bonaccio is one of Switzerland’s most influential people in generating spin-offs. He has led the ETH technology transfer for nearly two decades – spinning off countless companies and encouraging a generation of entrepreneurs.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “In Switzerland in general and at ETH Zurich in particular, one finds world leading centres and institutes in many areas, such as information security and privacy, robotics/autonomous systems, AI, visual computing, quantum computing, etc. to name just a few. We are very well positioned in terms of technology. What we need to provide are efficient platforms and support structures to allow for a fast development and a short time-to-market. Then our country will continue to have an impact on the digital innovation stage in various fields.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?A: “The future of augmented reality (AR) changes the way we interact with the digital world and merges the virtual elements with our physical surroundings. This innovation will permeate all areas of life. Already today, our researchers at ETH Zurich are developing products like context-aware AR support for complex operator tasks, hand action prediction or visualisation strategies.”
Pushing technological boundaries is in Carla’s blood. Together with her team at KORE Technologies AG, she operates ISO certified blockchain solutions at scale for large corporates like Richemont Group on a global scale. Her company certainly finds solutions for tough problems. Moreover, Carla is an inspirational speaker and motivates people to move into entrepreneurship and tech.
Q: What are you most excited about for digital innovation in 2023 and beyond?
A: “AI and machine learning will revolutionise industries by automating tasks, uncovering insights from vast data amounts that we can not analyse yet and by enabling personalised experiences. This will accelerate innovation in a massive way. This technology holds immense potential to optimise processes, enhance decision-making, and address complex challenges across various domains, transforming the way we work, live, and interact. It’s not just the next buzzword but a deeply impactful development in humanity.”
Q: If you could give your 16-year old self one piece of advice (career or life), what would it be?
A: “Embrace continuous learning in IT. The digital landscape evolves rapidly; stay curious and adaptable. I’d stress the importance of learning coding and computational thinking as well as cybersecurity basics and data analytics. However, what will be important in addition is everything that technology can’t provide: soft skills. The most important being a critical mind to analyse the validity of sources, the ability to take decisions and focus, creative and networked thinking, the skill to express yourself as well as relate, interact and negotiate with one’s environment.”
Judith is a mobility expert. She sits on the Advisory Board at the Institute for Mobility at the University of St.Gallen and is Co-Founder of Urban Connect. First as CEO and now as COO, she is finding digital solutions for physical problems.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “I think an area that is often overlooked is mobility. And I think Switzerland is uniquely qualified to serve as a laboratory to systematically test new mobility concepts by virtue of its small size, diverse landscape, efficient public transport system, its dense network of roads and railways, its advanced level of digitalisation, and its progressive and pragmatic regulatory approach. So, in short, I think concepts can be tested here before being rolled out systemically in bigger countries with a big impact.”
Q: If you could give your 16-year-old self one piece of advice (career or life), what would it be?
A: “I would tell her to stop trying to fit in and instead approach life with a sense of curiosity, wonder and gratitude. I would tell her that failure is part of progress and no one’s opinion about her should ever matter more than her own. I would tell her that the brain works like a muscle and that she should take on challenges, seek out new experiences and hang out with people that talk about ideas and not about people.”
Matthias has a long history in healthcare digitalisation, including at KS Winterthur and recently at Inselspital Bern. Today, he is driving patient centric collaboration with heyPatient together with his Co-Founder, Regula Spühler.
Q: What are you most excited about for digital innovation in 2023 and beyond?
A: “We’re excited about elevating quality of life with the help of digitally enhanced healthcare systems, transitioning from a sickcare model to a true healthcare paradigm.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: “Digital augmentation will enable a worldwide enhancement to unfold: We will experience healthier environments, better living, and increased equality. In healthcare, new technologies like the digital twin or AI catalyse transformative progress. We will become much more aware of our own health, what we need for our well-being and have information at hand to take an informed decision when it comes to lifestyle changes or starting a medical treatment.”
Vanessa Foser is a founder, entrepreneur and board member with a special focus on Artificial Intelligence (AI) and data in combination with innovation, impact and leadership. She supports leading Swiss companies, as well as public institutions, to empower their people on how to make practical use of AI in their daily jobs. Vanessa is also engaged in supporting less privileged people in various countries in getting access to first-class AI education for free, with a special focus on inclusion and diversity.
Q: What are you most excited about for digital innovation in 2023 and beyond?
A: “As an AI-enthusiast/ -pioneer, I am most excited that 2023 stands as the pivotal year when AI’s potential is fully harnessed, driving unprecedented digital progress and revolutionising how we work, communicate, and experience the world. (Generative) AI and digital innovation have converged to define a transformative era. Rapid advancements in machine learning, automation, and data analytics are reshaping industries and everyday life. AI-powered solutions enhance efficiency, personalisation, and problem-solving across all sectors and functions.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: “The next decade will witness a paradigm-shift in the digital world and the way we work. Generative AI-technologies will play a pivotal role in automating even creative and sophisticated tasks, freeing professionals for innovation. The real change lies in our evolving relationship with AI, demanding a culture of digital literacy, encouraging individuals to critically assess the outputs of AI-systems and to intervene when necessary. This synergy ensures AI enhances human capacity, leading to a harmonious coexistence where collective progress thrives.”
Sven is the Co-Founder and CEO of TOM Medications and has managed to build the fastest growing active community of patients with chronic diseases in Europe in a very short time.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “The future of personalised medicine needs data. Switzerland, with its excellence in pharmacy and medical research, is poised to redefine digital innovation in personalised medicine. By integrating data from different health areas and individual health histories, we can gain unparalleled insights. It is critical to disaggregate and share this data, while always respecting regulatory standards, to advance research and care together. This collaborative approach will not only put Switzerland at the forefront of innovation, but also ensure outcomes that benefit individuals.”
Öykü Işık leads IMD’s Cybersecurity for Managers programme and is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organisations. She helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues, which she believes are too important to be left to technical specialists alone.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “I did my PhD in the US because I wanted an international experience, and American universities have that inviting culture that says ‘research’, ‘innovation’ and ‘international collaboration’. But these three years in Switzerland have made me think: ‘why didn’t I come here instead?’ This country is home to a vibrant academic community and, more importantly, a culture of hands-on innovation. It’s clear why it’s a fertile ground for AI and cybersecurity startups.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: I think we’ll have amazing innovations enabled by machine learning and we’re likely to see productivity gains from AI, but I don’t think these necessarily will have a positive impact on our quality of life; I am afraid it won’t make us less overworked. The other aspect is surveillance economy, with social media and data collection: I’m hopeful that the increasing awareness of each new generation, coupled with global regulations, will make the challenge of data privacy better.
Katka has been involved in innovation projects connected to acceleration and startup development in the USA, Asia and Europe. She was one member of the founding team of Kickstart and since then has helped hundreds of entrepreneurs to grow and startups to scale up within the Kickstart programmes.
Q: Where do you think Switzerland can make the most impact on the digital innovation stage?
A: “I believe that the impact will be driven by topics of deep tech and circular economy as well as artificial intelligence, digital personalised health, robotics, advanced manufacturing, and blockchain – all mentioned technologies are coming out in Switzerland and will influence the productivity and competitiveness of the country.”
Q: What will be the biggest change in the world of digital and the way you work in the next 10 years?
A: “I believe that as we see a shift of co-existing in a hybrid environment, we will see even more data-driven and highly personalised digital experiences that enhance the way how we can see things and make decisions about customer journeys for better engagement and lifetime. That said, solutions that will continue to break silos and support collaboration will still make a big impact.”
Find out more about the jury behind selecting our deserving winners here.
It’s this time of the year again, where we search for this year’s 100 Digital Shapers. Thanks to our long-standing partnership with Bilanz, Handelszeitung and PME, and this year supported by Innosuisse – the Swiss Innovation Agency, we are able to celebrate these outstanding individuals once more. The 2023 edition of 100 Digital Shapers will be published in late August. Until then, our jury is putting their heads together to select the 100 Digital Shapers from the hundreds of nominations received earlier this year.
In 2023, visionary entrepreneurs and digital business leaders have continued transforming Switzerland into a leading digital nation. Groundbreaking ventures drive innovation, bridge the gap between research and applications, and elevate Switzerland’s position as a digital powerhouse. We eagerly anticipate celebrating their outstanding achievements, recognising their transformative contributions to the nation’s thriving digital ecosystem.
And now it’s time for us to introduce you to our esteemed jury members, who with their unique skills, extensive knowledge and finger on the pulse of digital change, can appoint our winners.
Marc Kowalsky has been Deputy Editor-in-Chief at BILANZ, Switzerland’s biggest business magazine, for 15 years. His journalistic focus includes digitalisation, IT and telecoms as well as the startup scene. He has interviewed personalities such as Steve Jobs, Bill Gates, Elon Musk and Eric Schmidt. In the course of his career, he has written for Fortune Magazine, SPIEGEL and SPIEGEL Online, BILANZ Deutschland, Die Welt, Facts and Weltwoche, among others.
Stefan Metzger is the Managing Director of digitalswitzerland. Until 2021, Stefan was the Country Managing Director of Cognizant Technology Solutions, responsible for the company’s business in Switzerland as well as the Market Leader for the Insurance Vertical across Continental Europe. Stefan has worked in the ICT Industry for more than 30 years, with focused experience in Insurance, Technology and Consulting. Prior to his current position, Stefan held various sales management and consulting roles at IBM Corporation across different countries, including Switzerland, Germany, Austria and Central Europe.
Thierry Vial has been editor-in-chief of the French-language business magazine PME for seven years. He studied political sciences at the University of Lausanne before working in asset management (BCV), then as an economic journalist for Bilan. He then managed Inédit Publications SA, an SME active in custom publishing, which belonged to the Gassmann group before joining PME.
With a doctoral degree in law from the University of Zurich and postgraduate studies at Duke University Law School, Dr. Christian Wenger is an experienced partner at Wenger Vieli, specialised in private equity, venture capital, and start-ups. Christian primarily supports and coaches entrepreneurs and founders in all kinds of legal and entrepreneurial matters. In 2011, he launched the Blue Lion incubator for start-ups. In spring 2017, he was elected to the Board of Trustees of the UZH Foundation of the University of Zurich. Christian is also Chairman of Swiss Entrepreneurs Fund, which created a Swiss fund for venture and growth capital.
Katrin is a Council and Board Member of several mandates in Switzerland as well as in Germany. She holds a Master of Business Administration, multiple post-graduate certifications in business and IT and speaks six languages. Katrin is a Lecturer at the University of Technology Cologne and the Swiss Kalaidos University of Applied Sciences, lecturing the Masterclass Leadership in a Digital Age. She is an influential Keynote Speaker at corporate and industry conferences, encouraging AI, digital innovation, creativity and a data-driven approach.
Gabriele Dobenecker holds a Master in Computer Science from the University of Hamburg. She spent over 20 years in the IT and high-tech industries. At the beginning of 2007, she started at Empa, the Swiss Federal Laboratories for Materials Science and Technology, heading their Marketing, Knowledge and Technology Transfer section. Today, Gabriele is responsible for Entrepreneurship & Industry Relations.
Alicia Mazzarella is Head of Digital Strategy & Solutions for the World Economic Forum. In her role, she leads the strategy, implementation, and continuous improvement of internal digital platforms. Alicia has 25 years of international business experience with expertise in project and product management, digital implementation, and internal and external communications. Prior to the Forum, she led initiatives and operations for multinational, private equity, and startup organisations. Passionate about the intersection between people and technology, Alicia also serves on several digital and cultural task forces, including Future Skills and Future of Work.
Caroline Widmer is the Director of -Pulse Incubateur HES, an incubator for talents coming from the six Universities of Applied Sciences of HES-SO Geneva. She previously held strategic positions in the public administration, in the areas of Security and Economic Development. She has conducted major digital transitions while also participating in the elaboration of the State of Geneva’s digital and innovation Policy.
Karin Taheny is an experienced independent board member and Chief Digital and Technology Officer, steering organisations successfully through the turbulent waters of digital transformation. Having worked both at Google in Dublin and San Francisco, as well as in executive roles in leading technology companies, Karin has an in-depth understanding of the digital global landscape, and the challenges companies are facing today. Karin has served on the non-executive board of Switzerland Global Enterprise from 2018 to 2022. Currently, as Chief Digital + Technology Officer and Deputy CEO, she continues to lead the organisation’s digital transformation strategically into the future.
Mike Baur is a Swiss venture investor and has been investing in startups for more than 10 years. With his long-lasting private banking experience, he introduces private and institutional investors to venture asset management. He is Co-Founder and CEO of Swiss Ventures Group, one of the most active venture platforms in Switzerland and is engaged as an Advisory Board member at the Startup Days to strengthen the Swiss Startup ecosystem.
Michael has published ten books and more than a hundred articles and case studies on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. At IMD, Michael directs a number of executive programmes related to digital transformation, including Digital Execution, Digital Transformation for Boards, Digital Disruption, Digital Transformation in Practice and The Digital Transformation Sprint. Michael provides consulting services, executive education, and expert evaluations to several public and private sector organisations on strategy and digital transformation, and he sits on a number of corporate boards as an advisor on digitization and business model disruption.
Once again, the Digital Shapers can be nominated within 10 categories. Digitalisation and its impact on our daily lives is in constant motion, and so are our categories. Among familiar categories, in 2023 you will find new ones as well. Along with our partners, we called upon the public on social media to nominate Digital Shapers from across Switzerland. The big question is: Which digital leaders will make it into the top 100 this year? Stay tuned, the result will be seen.
1. The Spin-off Founders
Entrepreneurs who carve out their idea from a big organisation into a startup
2. The Incubators
People who help digital startups to grow – with money, advice and connections
3. The Internationalisers
Founders and advisors who help their startups to establish a foothold in foreign markets
4. The Nature Techies
People who use digital transformation in order to protect, and preserve nature
5. The Decentralisers
They distribute data around the world leveraging technologies like Web 3.0, distributed ledger, blockchain, cloud & Co.
6. The eMedics
People who use digital transformation to improve various aspects of wellbeing, health and medicine
7. The AI Generators
Masterminds of putting Artificial Intelligence to use
8. The eTeachers
Helping to educate the world using digital tools is their mission
9. The Mobilisers
People who transport mobility into the digital age
10. The Smarties
Experts in the Internet of things that make dumb devices smart
The metaverse is a virtual world where the physical meets the digital. It is the idea of a new digital world that merges with the real world. It does not consist of monitors and keyboards, but gives the user the feeling of a real, physical interaction in the digital world. Users can interact with each other and with digital objects in a shared space. This trailblazing technology has the potential to change the way we live, work and play.
One of the most important ways for companies to benefit from the metaverse is to create value for the society, companies and their customers. This can be through immersive experiences, such as virtual reality shopping, multisensory experiences or gaming. Companies that invest in this technology now will be well positioned to reap the potential benefits in the future.
The digitalswitzerland WEF 2023 Lunch, hosted by Wipro, was a meeting of industry leaders and experts in the field of the metaverse. The event addressed the topic of “Creating Value in the Metaverse“, taking place in Davos. It provided an excellent opportunity for digitalswitzerland members to learn from some of the most respected industry leaders.
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The event featured keynotes and a panel discussion with influential figures in the metaverse field, including Angie Gifford of Meta, Yat Siu of Animoca Brands, Efsun Erkiliç of Refik Anadol Studio, Isabel Steinhoff of Dimenteers, Srini Pallia of Wipro, Eric Saracchi of Firmenich and Cathy Hackl of Journey. After the welcome by Marc Walder, founder of digitalswitzerland and René Mulder, CEO Wipro Switzerland, the guests were guided through the event by Stefan Metzger, CEO of digitalswitzerland.
The event also gave participants the opportunity to network with other industry leaders and experts. Overall, the digitalswitzerland WEF 2023 Lunch was a valuable opportunity for participants to gain a deeper understanding of this exciting new field.
Angie Gifford of Meta, a company that is developing a metaverse platform that allows users to create and share virtual experiences. “The metaverse is the next evolution of the internet”. Anyone talking about the digital world of the future can not avoid the Metaverse. Here, products can be experienced – independent of space and time. Interactions can be made more authentic in the metaverse, but without replacing the real world. We want people to have a better experience online, not more time online. Education opportunities in this space are exciting and the ability to share data in virtual rooms for example.
Yat Siu of Animoca Brands, a company specialising in the development of digital collectibles and gaming experiences, sees ownership as the foundation of the metaverse. He kicked off his talk with the vita questions: Do we actually own the rights to our digital existence? Do we actually own our digital assets? AI and Deep Learning offer great value, but there is a catch. Who owns the data? It is important to understand the value of data. Do we own the rights to our digital existence? To quote George Washington: Freedom and property rights are inseparable.
Efsun Erkiliç of Refik Anadol Studio, a company that creates immersive, data-driven art installations, sees the metaverse as a way to create new forms of expression. “We want to create public art. As artists, we are interested in people. The pandemic made us realise that we already live in a digital world. Our research and practice focuses on people and puts them at the centre of everything we do. Efsun believes that the metaverse will allow artists and creators to push the boundaries of what’s possible, creating new ways to tell stories and express themselves.
Isabel Steinhoff of Dimenteers, a company supporting leaders to become pioneers in the metaverse. “Businesses must first educate themselves and then engage with the amazing customer experiences. You need to communicate, move and shake up the possibilities from the top down. Explore and be vulnerable. If you do this, you can open up new possibilities for your company”.
Srini Pallia of Wipro, a leading global technology, consulting and services company, sees the metaverse as a way to create new opportunities for innovation and value creation. The metaverse is not just about customer experience, it’s about the way we do business – it’s a game changer.
Eric Saracchi of Firmenich, a company that specialises in creating and producing flavours and fragrances, sees the metaverse as a way to create new opportunities for customer engagement. The metaverse is a conversion of senses, not technology. The motto in exploring the possibilities of the metaverse: be curious, be foolish and embrace the technology. We need to be fast and furious.
Cathy Hackl of Journey, a company that specialises in creating virtual reality and augmented reality experiences, sees the metaverse as a way to create new opportunities for storytelling and brand building. Cathy states that it’s important to build towards the long-term, not just the ‘hype cycle’ surrounding the metaverse.
Overall, these leaders in the metaverse space see the technology as a way to create new opportunities for value creation, innovation, and revenue generation. They all have different perspectives and specialities, but they all see the metaverse as a powerful tool that companies can use to create new forms of value for their customers.
View more images of the event here and read about our eSustainability Breakfast Event, which took place at the Palantir Pavilion.
Photography by Moritz Schmid of Chilyvent.
The world’s largest tech showcase, GITEX Global, took place again from 10 to 14 October. This year, the world’s largest tech fair attracted over 4,500 companies and 100,000 attendees, ranging from visitors and entrepreneurs to scientists, state officials and more. A Swiss delegation of 20 C-level executives participated at GITEX Global to represent the innovative capacity and technological expertise of our country as well as to strengthen international bonds.
The Swiss Delegation of 20 C-level executives to GITEX Global in Dubai was warmly welcomed by Stefan Metzger, Managing Director digitalswitzerland and Andreas Kaelin, Senior Advisor digitalswitzerland. Together they laid out the economic relationships between Switzerland and the Arabian Gulf, which is the 10th largest Swiss export market. As IMD highlighted in the recently published World Digital Competitiveness Index, the UAE continues to knock on the door of the top 10 most digitally competitive nations, excelling at their regulatory and technological frameworks, which both rank 3rd in the 2022 report. The country therefore offers a great opportunity for Switzerland to learn from and improve our technology ranking.
Frank Eggmann, Consul General of Switzerland in Dubai, welcomed the delegation by highlighting how GITEX can catapult Swiss ventures looking to scale up their customer base, develop corporate partnerships, and win investment. GITEX Global is the world’s largest tech show in its biggest year ever, attracting over 4,500 companies and 100,000 participants from across the globe.
Safia Agueni, Chapter Founder of Women in Tech Switzerland, introduced a cohort of senior tech executives from multinational companies representing a range of industries, highlighting the importance of diversity in technology leadership and digital transformation projects. The local chapter of Women in Tech UAE joined the Swisstech SWISS Pavilion and toured the broad range of Swiss spin-off projects, startups, and scaleups.
The Swisstech SWISS Pavilion at GITEX Global 2022 was opened by Massimo Baggi, Ambassador of Switzerland to the United Arab Emirates and Bahrain. Groundbreaking applications in the fields of Metaverse, AI, Web 3.0, Blockchain, 6G, Cloud Computing, FinTech and Big Data are the focus of the action.
Stefan Metzger, Managing Director digitalswitzerland: “GITEX is an excellent opportunity for Swiss companies and especially for startups in the deep tech sector to generate attention, tap into new markets and establish contacts with potential investors. In this way, we support the main goal of the Swisstech initiative: to position Switzerland as an outstanding innovation and technology center and an attractive location for investors and foreign companies.”
eGovernment and digital health in the Gulf
One spacious hall in GITEX is a showcase of the latest tech being developed and deployed by national and regional governments. Many of these are based on the fundament of an electronic identity card (eID), where governments have put significant resources into streamlining the process of obtaining an eID and building eGovernment services that enable residents to quickly complete administrative processes online.
Ali Juma AlAjme, Director of Digital Health at the Ministry of Health and Prevention, presented some of the advancements in Electronic Health Records, including giving patients the right to share their health data, creating a unified protocol for digital health companies to use, unified supply chain interfaces, and introducing new guidance for telemedicine later this year. All of this with the aim of enabling faster and more interoperable innovation in digital health that will benefit the patient journey.
Innovation across Dubai and the UAE
To complement the extensive spectrum of tech on show at GITEX Global, the Swiss delegation also visited two key sites that demonstrate Dubai’s forward-looking approach to innovation and sustainability.
The Dubai International Finance Center (DIFC) is a free zone, home to an independent regulator, judicial system based on the English common law framework, and benefiting from the high labour mobility into the region. DIFC houses an Innovation Hub, where Ralf Glabischnig, Founder of Crypto Oasis, explained the bridge between Switzerland’s Crypto Valley and the Crypto Oasis of over 1,450 organisations making up the fast-growing blockchain ecosystem in the UAE. The Crypto Oasis 2022 report summarises the governments, investors, corporates and startups that operate in the DIFC, Dubai Multi Commodities Centre (DMCC), and others.
Swiss clean tech company Hitachi Zosen Inova is working in an international consortium including Dubal Holding, ITOCHU Corporation, BESIX Group and Tech Group. Under the leadership of Roni Araiji, Managing Director Middle East, they are building the world’s largest energy-from-waste facility, capable of treating 1,825,000 tons of municipal solid waste per year – an impressive 45% of Dubai’s current waste. The 200 MW of electricity generated will be fed into the local grid as baseload energy, in line with Dubai’s Integrated Energy Strategy 2030.
Swisstech @ GITEX Global 2022 hosted the following scaleups, startups, and research institutions:
From 10 to 14 October 2022, more than 4,500 companies and over 100,000 participants from 170 countries will take part in GITEX, the biggest technology convention of the year happening in Dubai. The SWISS Pavilion, organised by digitalswitzerland and T-LINK as part of Swisstech, will attend with 18 organisations and research institutions. This is where developers and pioneers meet to exchange ideas and present new products. Pioneering applications in the fields of Metaverse, AI, Web 3.0, Blockchain, 6G, Cloud Computing, FinTech and Big Data are the focus of the action.
In partnership with Bilanz, Handelszeitung and PME, we are delighted to celebrate the 100 Digital Shapers who have made a huge contribution to Switzerland’s digital future. Read detailed interviews with all 100 Digital Shapers in this dedicated Bilanz publication.
We also spoke to a selection of winners to find out more about their fascinating work, what motivates them, their greatest challenges and more. Read our quote series.
We extend a warm congratulations to all Shapers and thank them for their efforts and continued resilience and visionary thinking.
This year the following 10 categories covered:
1. The Infrastructure Builders
People who contribute to a solid digital infrastructure in order to allow digital change. Includes politicians & administration.
2. The Connectors
People who build ecosystems, connect actors and bridge regional gaps for collaborative projects in the digital sphere.
3. The Unicorn Breeders
People who are about to build or are of critical importance to build a startup company, which is now valued at over US$1 billion.
4. The Digital Manufacturers
Leaders of digital manufacturing companies or technology solution providers and subject-matter experts who are an inspiration for the future of Swiss digital manufacturing.
5. The Avatars
People who create or make use of new realities (Augmented, Virtual, Mixed) to enable great things.
6. The AI Masters
Masterminds who are revolutionising Artificial Intelligence.
7. The eMedics
People who use digital transformation to enhance different aspects of wellbeing, health and medicine.
8. The Foodies
People who use digital transformation to reshape our current nutrition towards healthier and more sustainable solutions.
9. The Nature Techies
People who use digital transformation for the sake of protecting, monitoring or enhancing nature.
10. The Cybersecurity Guards
People who, with protective solutions, regulations, awareness-raising and innovations in cyber space, enable us to move safely and not be victims of cyberattacks.
Discover more about the jury behind selecting our deserving winners here and take a look at past winners and interviews from 2021 and 2020.
*Image source: Matthias Schardt, Kombinatrotweiss.ch / Digital Shapers
In partnership with Bilanz, Handelszeitung and PME, digitialswitzerland is once again celebrating the 100 people changing the face of the Swiss digital landscape. Read the full interviews with all 100 Digital Shapers in their dedicated Bilanz publication. They are also featured in PME on 31 August and Handelszeitung on 1 September.
The 100 Digital Shapers 2022 are relentless in their pursuit of a digital future that serves all of us. Their continued efforts and commitment inspires and bring those around them on a journey to challenge what’s possible. We are delighted to celebrate and support this annual campaign. We took the opportunity to find out what makes these Shapers tick and what we can learn from their unique way of looking at the world.
And without further ado…let’s hear from some incredibly deserving winners!
People who use digital transformation to reshape our current nutrition towards healthier and more sustainable solutions.
Tobias Gunzenhauser is Co-founder and CEO at of Swiss FoodTech Startup yamo. This company produces plant-based, fresh and organic food for children of all ages. Established in 2016, yamo is one of the current top three FoodTech Scaleups in Switzerland.
Q: What is the biggest learning in your career to date?
A: “The path of a startup entrepreneur is one of constant learning. The moment you stop learning is the moment you stop moving. Naming the one and only ‘biggest’ learning is very difficult. So here’s one of my biggest: it’s all about the culture and the people (and it’s the people defining the culture). As a startup you’re the underdog, building something from nothing. You and your team need to have the mental strength to overcome all the obstacles in your way, always keeping the focus on your vision and having fun along the way.”
People who contribute to a solid digital infrastructure in order to allow digital change. Includes politicians & administration.
Dr. Florian Evéquoz is Dean of the Faculty of Business and Management at the University of Applied Sciences of Western Switzerland (HES-SO). He co-founded datastory.ch – a data science and visualization startup – and Youser – a UX agency. He is involved in various digital projects shaping the social and political landscape of Switzerland.
Q. You have been involved in re-writing the constitution of Valais, which includes digital transformation and our relation with robots. What is your biggest learning from this work?
A: “Writing a Constitution offers a chance to state our long-term common ambitions, taking into account for instance robots and ubiquitous digital technologies. On the one hand, it lets us invent new tools to protect society and institutions from potentially detrimental effects. Individual rights to digital integrity and to an interaction with human beings (not just artificial agents) are responses to these risks. On the other hand, anchoring in the Constitution that government data should be freely available opens new horizons for innovation.”
Leaders of digital manufacturing companies or technology solution providers and subject-matter experts who are an inspiration for the future of Swiss digital manufacturing.
Anna Valente is Head of ARM automation, robotics, and machines laboratory at SUPSI-DTI, Member of Swiss Science Council SSC and an expert at Innosuisse. Her vast fields for expertise count the manufacturing of complex shape components in composite materials for Aerospace, to Design of intelligent and reconfigurable manufacturing systems and robots.
Q. What technologies are you most excited about at the moment?
A: “At ARM laboratory, we’re currently immersed in an extremely challenging activity targeting a new generation of robotic platforms. We call them Deliberative Robots. Deliberative robots adapt their behaviour from cobot to industrial arms as a result of the interaction dynamic with the human operators, especially considering their cognitive and physical loads, as well as the surrounding production context. This powerful capability is instrumental to boost robots’ adoption within typically manual manufacturing contexts, by enhancing productivity while preserving human safety and job quality.”
People who build ecosystems, connect actors and bridge regional gaps for collaborative projects in the digital sphere.
Charlotte Axelsson is Head of the subject area E-Learning @ZHdK. She initiated and co-developed the federal project LeLa, Lern Labor Hochschuldidaktik (Learning Laboratory for Higher Education Didactics), and also launched the international art university exchange “Exchanged”. She is a member of the Koordinationsgremiums Bildungsförderung of the Digitalisierungsinitiative DIZH (Education Funding Coordination Committee), has developed the podcast platform Modcast and is committed to digitality in the educational ecosystem that can be experienced sensually and tenderly.
Q: You are head of the subject area E-Learning at the ZHdK. What is the biggest opportunity or challenge for Switzerland when it comes to this topic?
A: “Digitality is in a transformation itself – to be digital is no longer a separate world, it becomes a part of our DNA: especially in the future generations which are still in primary school. They don’t distinguish between analogue and digital – they learn and think in a different way. We in the subject area E-Learning at ZHdK try to prepare our teaching and learning culture for this transformation. Because we need strong creative, unconventional solutions and strategies for a future-oriented Swiss educational system.“
Masterminds who are revolutionising Artificial Intelligence.
Nadja Braun Binder is Professor of Public Law, University of Basel. Nadja has worked on numerous reports that are shaping global discussion on how to advance the infrastructure for AI. This forward-thinking approach is contributing to a debate about how to use digitisation and AI for the public good.
Q: You are a main author of the TA-SWISS report “Wenn Algorithmen für uns entscheiden: Chancen und Risiken der künstlichen Intelligenz”. What legal framework is needed for AI to thrive?
A: “I think that we do not need a comprehensive “AI law”. But we should examine which existing regulations are applicable to new technologies and methods, for example by taking them into account when interpreting existing norms. In addition, sector-specific regulations will be needed. For example, in the context of public administration to ensure the legitimacy of automated decisions or to create transparency about the use of automated decision-making systems.”
People who create or make use of new realities (Augmented, Virtual, Mixed) to enable great things.
Laetitia Bochud is Director at Virtual Switzerland. Laetitia is structuring the XR industry with professionalism and continued enthusiasm. She is a catalyst for XR development within Switzerland (XR = eXtended Realities, comprising of Augmented, Mixed, Virtual Realities, virtual/immersive/interactive environments “Metaverse”) and abroad, while fostering a qualitative ecosystem.
Q: You work at the crossroads of government and public entities, academic institutions, and the private and associative sectors. What are the biggest challenges that you encounter in your work?
A: “Funding is the main challenge: we seek to gain more financial support for the creation, distribution, and promotion of immersive and/or interactive, narrative formats. The ongoing structuring of the XR industry and its lobbying are key, and we do this at the European and Swiss levels. In Switzerland, public institutions, and their funding instruments, are organized in silos; yet digitization is cross-disciplinary, horizontal. As a result, funding mechanisms can be ill-suited for XR developments. I would also stress the sustainability aspects: the recycling and upcycling of head-mounted displays and other gear, sending them to low-capacity countries for example. I would like to engage in such initiatives.”
People who, with protective solutions, regulations, awareness-raising and innovations in cyber space, enable us to move safely and not be victims of cyberattacks.
Adrian Perrig is Professor at ETH Zurich, Co-Founder Anapaya Systems, SCION next-generation Internet Evangelist. For more than a decade, Adrian has been driving the next generation (secure) internet initiative SCION. His work has the potential of considerable security improvements in the critical infrastructure for digitalisation.
Q: You work with both private industries and governmental bodies in the United States, Western and Eastern Europe. What’s the biggest learning from these negotiations to date?
A: “Everyone struggles with achieving security. At many places, an economic approach is used: so if the economic impact of attacks is less than the cost of a security system, then the security system is
not deployed. It was reassuring to experience that in Switzerland, especially financial institutions strive to achieve strong security, even if the cost is higher than the expected damage. This strategy
will likely provide higher trust with consumers and market success in the long run.”
People who are about to build or are of critical importance to build a startup company, which is now valued at over US$1 billion.
Wiktor Bourée is CEO & Founder at Technis. This French-Swiss technology company provides a sensor-to-dashboard comprehensive solution for real-time infrastructure performance management. It is the most successful Software as a Service (SaaS) for SMEs in Switzerland.
Q. Your platform is incredibly successful and well adopted by SMEs. How does Technis help them?
Ans: We collect all types of data useful to physical stores (occupancy rate, time in store, receipts, product category, etc.). Our dashboard communicates in real time this processed data and provides useful information to retailers such as the conversion rate, the product engagement, or the customer journey. Our customers can now act directly and in real time on their productivity and customer experience in order to increase the average basket.
Find out more about the jury behind selecting our deserving winners here and take a look at past winners and interviews from 2021 and 2020.
*Image source, header: Matthias Schardt, Kombinatrotweiss.ch / Digital Shapers
We are delighted to once again launch into the exciting quest to find and celebrate this year’s 100 Digital Shapers. This would not be possible without our strong partnership with Bilanz, Handelszeitung and PME. The 2022 edition of 100 Digital Shapers will be published in late August. In the meantime, our jury members have been busy assessing more than 270 applications.
2022 is a particularly interesting year for our 12-strong jury to assess and narrow down hopeful nominations. Innovative minds, deep thinkers and action-oriented digital enthusiasts have been busy pushing boundaries. These are the people that our jury will take pleasure in identifying. Without their thoughts and actions, Switzerland would not stay on course for digital success Since these individual powerhouses make rapid advancements possible. We look forward to shining a light on the many digital strides and achievements that have taken place over the last 12 months.
And now it’s time to meet our esteemed jury members, who with their unique skills, extensive knowledge and finger on the pulse of digital change, can appoint our winners.
Marc Kowalsky has been Deputy Editor-in-Chief at BILANZ, Switzerland’s biggest business magazine, for 14 years. His journalistic focus includes digitalisation, IT and telecoms as well as the start-up scene. He has interviewed personalities such as Steve Jobs, Bill Gates, Elon Musk and Eric Schmidt. In the course of his career, he has written for Fortune Magazine, SPIEGEL and SPIEGEL Online, BILANZ Deutschland, Die Welt, Facts and Weltwoche, among others.
Stefan Metzger is the Managing Director of digitalswitzerland. Until 2021, Stefan was the Country Managing Director of Cognizant Technology Solutions, responsible for the company’s business in Switzerland as well as the Market Leader for the Insurance Vertical across Continental Europe. Stefan has worked in the ICT Industry for more than 30 years, with focused experience in Insurance, Technology and Consulting. Prior to his current position, Stefan held various sales management and consulting roles at IBM Corporation across different countries, including Switzerland, Germany, Austria and Central Europe.
Thierry Vial has been editor-in-chief of the French-language business magazine PME for seven years. He studied political sciences at the University of Lausanne before working in asset management (BCV), then as an economic journalist for Bilan. He then managed Inédit Publications SA, an SME active in custom publishing, which belonged to the Gassmann group before joining PME.
Caroline Widmer is the Director of -Pulse Incubateur HES, an incubator for talents coming from the six Universities of Applied Sciences of HES-SO Geneva. She previously held strategic positions in the public administration, in the areas of Security and Economic Development. She has conducted major digital transitions while also participating in the elaboration of the State of Geneva’s digital and innovation Policy.
Andri Silberschmidt is an FDP National Councillor, Vice-President of the FDP.Die Liberalen Schweiz and gastro-entrepreneur from Zurich. Today, Andri Silberschmidt works as an assistant to the management of Planzer Transport AG. Furthermore, Andri is co-founder and chairman of the board of kaisin. – a catering company with branches in the cities of Zurich, Basel and Zug, a member of the board of directors of Jucker Farm AG and president of FH SCHWEIZ, the umbrella organisation for graduates of universities of applied sciences.
Luciana Vaccaro is an Italian-Swiss physicist and Rector of the University of Applied Sciences and Arts of Western Switzerland (HES-SO) since 1 October 2013. The HES-SO comprises 28 institutions of higher education spread across seven cantons, with more than 22,000 students. She is also vice-president of Innosuisse and president of the chamber of HES of swissuniversities.
As the founder and managing partner of DART Labs | Ventures, Arijana accelerates and invests in early-stage startup founders using deep-tech solutions with a positive impact on people and planet. In addition, she is the Director of Studies at Zurich’s HWZ, leading the Disruptive Technology program and is engaged as a Board Member at the Swiss Startup Association and at Somniacs AG.
Eric Saracchi is the Chief Digital & Information Officer at Firmenich, the largest privately owned Perfumes & Flavors house globally. With an innovative and strategic mindset, Eric transforms businesses by converging purpose, people and technologies together. Eric was awarded “Swiss CIO of the Year (2018)”, “Digital Shapers of Switzerland (2020)”, and received the “Digital Innovation of the Year (Digital Economy Award 2021)”.
Domenico Scala has served as President of Basel Area Business & Innovation since 1 January 2016. He has been Chairman of the Board of Directors of Basilea Pharmaceutica AG since April 2016, Chairman of the Board of Directors of BAK Economics AG since May 2014, and Chairman of the Board of Directors of Oettinger Davidoff AG since August 2017. He is also a member of the Bank Council of the Basler Kantonalbank. In addition, Domenico Scala is a member of the Healthcare Advisory Board of an equity investment and M&A company and a board member of two private US biotech companies.
Roland Siegwart is professor for autonomous mobile robots at ETH Zurich, founding co-director of the Wyss Zurich and board member of multiple high-tech companies. He was professor at EPFL and Vice President of ETH Zurich. He is among the most cited scientist in robots worldwide, co-founder of more than half a dozen spin-off companies and a strong promoter of innovation and entrepreneurship in Switzerland.
Aleksandra Laska started her career on the Goldman Sachs trading floor in London. She went on to co-found a mobile payments platform, followed by a stint in VC and as an angel investor. She has built the enterprise division for Improbable, supporting the business in its $600m fundraise and hyper growth from 20 to 400 employees. Before joining Redalpine, Aleksandra set up US operations for a Swiss multi-million dollar robotics software company. She sits on the boards of Razor Group, Portify, Beams and 9fin.
Jelena Tasic Pizzolato is Managing Director at the LifestyleTech Competence Center. Jelena is a digital leader, specialised in corporate and science-based innovation. Actively collaborating with corporates, start-ups and researchers internationally, her sectors of expertise include digital & e-commerce, ICT, fashion, retail, lifestyle and finance. She has 15+ years of international business experience across several European markets, including UK, Italy, and Switzerland.
In 2022, we again have 10 categories that Digital Shapers can be nominated for. As digitalisation continues to evolve and change the way we live, so do our categories. This year we have six new categories including; The Connectors, The Unicorn Breeders, The Digital Manufacturers, The Avatars, The AI Masters and The Foodies. Along with our partners, we sent out a public call on social media for those who identify themselves as Digital Shapers. The big question is: Which digital leaders will make it into the top 100? Only time will tell…
1. The Infrastructure Builders
People who contribute to a solid digital infrastructure in order to allow digital change. Includes politicians & administration.
2. The Connectors
People who build ecosystems, connect actors and bridge regional gaps for collaborative projects in the digital sphere.
3. The Unicorn Breeders
People who are about to build or are of critical importance to build a startup company, which is now valued at over US$1 billion.
4. The Digital Manufacturers
Leaders of digital manufacturing companies or technology solution providers and subject-matter experts who are an inspiration for the future of Swiss digital manufacturing.
5. The Avatars
People who create or make use of new realities (Augmented, Virtual, Mixed) to enable great things.
6. The AI Masters
Masterminds who are revolutionising Artificial Intelligence.
7. The eMedics
People who use digital transformation to enhance different aspects of wellbeing, health and medicine.
8. The Foodies
People who use digital transformation to reshape our current nutrition towards healthier and more sustainable solutions.
9. The Nature Techies
People who use digital transformation for the sake of protecting, monitoring or enhancing nature.
10. The Cybersecurity Guards
People who, with protective solutions, regulations, awareness-raising and innovations in cyber space, enable us to move safely and not be victims of cyberattacks.
The deserving winners will be celebrated in a dedicated Bilanz publication on 26 August, in PME on 31 August and Handelszeitung on 1 September.
Take a look at past winners and in-depth interviews from 2021 and 2020.
The winners of the Digital Economy Award 2021 were announced this evening by a 40-strong jury: Labster, Belimed, Mobiliar, the Finance Department of the Canton of Zug, Firmenich and Värdex Suisse.
With the NextGen Hero Award, the audience also honoured two young personalities who know how to change the world at a young age. At the Award Night, 1000 guests from the digital industry, research, business and politics celebrated the year’s digital feats. The ceremony took place at the Hallenstadion Zurich in the presence of Federal Councillor Karin Keller-Sutter.
Read the press release in German and French.
For high resolution images visit our Flickr.
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